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B.B.A Management Studies

Developing Tomorrow's Business Leaders and Innovators with a Global Perspective.

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About the B.B.A. Programme

The **Bachelor of Business Administration (B.B.A.)** degree is designed to provide a broad understanding of the functional areas of a company, equipping students with core management skills. Our curriculum focuses on real-world applications of business theory.

Students engage in **project work, industry visits, and case studies** to develop analytical thinking, decision-making abilities, and effective communication skills essential for entry-level management roles or pursuing an MBA.

Vision

To be a leading center for business education, recognized for producing innovative, ethical, and globally competitive managers and entrepreneurs.

Mission

To impart quality management education focusing on practical skills, ethical leadership, and continuous industry-relevant development.

B.B.A. Curriculum Highlights

Student Intake

The sanctioned annual intake for the B.B.A Honors program is 60 students.

Download Full B.B.A. Syllabus (NEP 2023)
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Core Management Areas
  • **Business Environment and Law**
  • Financial Accounting and Analysis
  • Principles of Marketing and Consumer Behaviour
  • **Human Resource Management**
  • Production and Operations Management
Skill Enhancement & Modern Business
  • Business Analytics and Statistics
  • E-Commerce and Digital Business
  • Organizational Culture and Change
  • **Entrepreneurship Development**

Career Growth & Job Roles

The B.B.A. provides a strategic foundation in business and management, opening doors to diverse opportunities across the corporate world, higher education, entrepreneurship, and now, the **highly sought-after Government/Public Sector**.

Government & Public Sector

B.B.A. graduates are well-suited for administrative and managerial roles in PSUs, Banks, and Central/State Ministries. Roles include **Administrative Officer, Bank Probationary Officer (PO), and various Clerical/Management positions**.

**Key Exams:** UPSC, State PSCs, SSC CGL, IBPS PO/Clerk, RBI Grade B.

Corporate Sector Roles

Direct entry into junior management roles in MNCs, IT, Consulting, E-commerce, and Finance. You'll work as a **Business Development Executive, Marketing Coordinator/Analyst, HR Administrator, Finance Trainee, or Operations Assistant**.

Higher Education / Post Graduation

The B.B.A. is the ideal foundation for pursuing a **Master of Business Administration (MBA)**—a top choice for specializations like Finance, HR, Marketing, and Supply Chain Management. Other options include **M.Com or specialized PGDMs**.

Entrepreneurship & Startups

The program emphasizes developing a business mindset, covering crucial areas like **business plan development, seed funding, marketing strategy, and financial forecasting**, directly supporting students who wish to launch their own ventures.

Eligibility Criteria & Duration

Academic Qualification

A pass in **Higher Secondary Examination (+2)** or its equivalent from a recognized board in **any stream** (Commerce, Science, or Arts).

Minimum Marks

A minimum of **45% aggregate marks** (Relaxation for SC/ST as per Government norms).

Duration

**3 Years** (Six Semesters) - Full-time degree program.

Meet Our Business Administration Faculty

Our highly qualified faculty members bring industry insights and academic expertise to ensure a modern and relevant learning experience.

Dr. V.Sachidhanandham Photo
Dr. V.Sachidhanandham
Vice Principal Cum HoD
MBA.,Ph.D.,
Mrs V.Anbukkarasi Photo
Mrs V.Anbukkarasi
Asst Prof
MBA.,M.Com.,M.Phil.,Ph.d.,
Dr G.Deivasigamani Photo
Dr G.Deivasigamani
Asst Prof
M.Com., M.Phil., B.Ed., Ph.D.,
Mrs. R.L.Mangayarkarasi Photo
Mrs. R.L.Mangayarkarasi
Asst Prof
MBA.,M.LIS.,Ph.D.,
Dr S.Savitha Photo
Dr S.Savitha
Asst Proff
M.A., B.L.I.S., M.Phil., Ph.D.,
Mrs V.Pachaiyammal Photo
Mrs V.Pachaiyammal
Asst Prof
M.B.A
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